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La Española

The olive oil that has always been there returns to the table

Project
Strategy · Positioning · Visual & Verbal Identity · Packaging
Industry
FMCG & Food

Part of our everyday lives for almost two centuries. A recognizable, approachable brand, deeply embedded in domestic culture. But that presence needed to be expressed again with the strength of a leading brand. 

Impact

Nº1

Worldwide

La Española is the world’s best-selling Spanish olive oil brand.

120

Markets

A heritage brand present in more than 120 countries, with a strong international reach.

500K +

New Households

La Española achieved record penetration, reaching more than half a million new households in 2024.

+26,1%

In volume in the UK

The brand grew by 26.1% in volume in the UK, reaching £17.7 million in sales.

5

Major UK retailers

More than 12 products available through retailers including Asda, Ocado, Sainsbury’s, Tesco and Waitrose.

BEST!N FOOD Bronze en 2026

Bronze in Packaging for La Española Squeezy Olive Oil, designed by Summa Branding.

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