Evolving a brand that is already part of everyday life
What began as a simple way to send money between people became one of the brands most present in the everyday lives of millions of users. But as Bizum expanded its ecosystem with new services and propositions, the brand needed to evolve to support that transformation.
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Scalable ecosystem
The architecture consolidates Bizum as the master brand, with Bizum Pay, Bizum Help and La Bizumería as extensions.
30,6M
Transaction volume
Bizum closed 2025 with more than 30.6 million users.
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A more expressive identity
The new identity introduces a renewed colour palette, a distinctive typeface and new visual resources.
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Everyday Language
"Sending a Bizum” is now part of everyday language, and Bizum leads payments among young people.
1.237M
Transaction volume
In 2024, Bizum exceeded 1.237 billion transactions: 3.4 million per day and 39 per second.
99%
Of the banking market
Bizum is available through financial institutions representing more than 99% of Spain’s banking market.
Selected projects, thoughtfully built.
