Brand expression
Bring the brand to life for current talent and for the people still to come.
Team
The people behind it
Values
Overview
We use creativity and inspiration to shape internal culture, energise teams, and attract and retain the best talent.
Culture is not what a company says. It is what people experience, share, and build together every day.
We shape internal cultures that inspire, unite, and mobilise people around a shared ambition.
Culture strategy
Articulate the values and beliefs that support the organisation’s ambition.
Value proposition
Define why people choose, commit to, and grow with the organisation.
We design meaningful employee experiences that turn culture into everyday behaviours, connections, and moments.
Employee experience
Design every interaction so the culture feels clear, relevant, and consistent.
Employer branding
Build a distinctive, credible, and compelling proposition for your people.
Internal activation
Turn strategy into initiatives that teams can understand, adopt, and own.
We align brand, culture, and business to create a coherent, relevant, and recognisable identity at every touchpoint.
Brand strategy
Define a shared direction connecting purpose, culture, and business goals.
Verbal identity
Create a distinctive voice that expresses the brand with clarity and character.
Visual identity
Design flexible visual systems that make the brand recognisable everywhere.
Employees
Sharp thinkers and creative makers on a mission to do the best work of our lives.
Aaron Calatayud, Strategic Planner Adrià Ruiz, Graphic Designer Alba Hidalgo, Project Manager Alba Molina, Senior Graphic Designer Alba San Miguel, Senior Graphic Designer Aleix Gabarre, Chief Strategy Officer, Partner & CSO Ana Sofía Abad, Positioning & Growth Manager Ángel Alonso, Partner & Business Director Anne Ortega, AI Creative Berta Mir, Graphic Designer Carles Griset, Brand Strategist Carmen Villaseñor, Project Manager Conrad Llorens, Founder & Chairman Dani Martos, Art Director and Motion Designer David Fernández, Administration David López, Copywriter Diana Villar, Cultural Relevance Specialist Francisca Cruz, Motion Designer Gorka Uribeetxeberria, Head of Packaging Irene Lucena, Brand Strategist Isabel Gil, Client Director Iván Jiménez, Head of Business & Ventures Jordi Mateu, CEO Josep Ribas, Packaging Production Leila Rodríguez, Packaging Production Lidia Valls, Creative Director and Copywriter Manu Rodríguez, Client Director Pati Gorri, Client Director Patricia Jönas, Client Director Patrícia Zendron, Brand Strategist Piluca Magro, Client Director Rafa Soto, Chief Creative Officer, Partner & CCO Raül Flores, Graphic Designer Roderic Molins, Designer and Art Director Ruth Amat, Senior Graphic Designer Santi Medina, AI Creative Director Silvia Abad, Head of Administration Silvia Onieva, Administration Susanna Rueda, Partner, Teams Management & Talent Shaker