Kings League
A new way to experience football
A competition designed to transform football into a faster, more unpredictable and participatory experience, capable of connecting the sport with the codes of contemporary digital culture.
Impact
36 M+
Followers
Followers across official social media channels.
TOP 3
On TikTok
2.8B video views in 2025, behind only the NFL and the NBA.
Nº2
Engagement
The world’s second-best sports league for average social media engagement in 2024.
Nº1
Queens League
The leading women’s competition for average engagement and video views.
550 M
Livestreaming audience
550M views and 150M hours watched in 2025.
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Global Scale
More than 800 matches, 124 teams and 2,400 male and female players.
92.522
Spectators
Spectators at Spotify Camp Nou.
20,5 M€
Revenue
Revenue generated during its first full financial year.
$63M
Investment
New investment round closed in 2026.
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