Activate Brand Collabs
Collaborations that open up new avenues for growth
Our Activate Brand Collabs program will enable you to identify other brands with which you can create something new and significant together. It is a new way to grow, enhance your brand positioning, and generate new revenue streams.
Programme modules
- Business Model Analysis
- We will understand how we generate value and which structural tensions condition our current brand portfolio.
- Business Plan Definition
- We will turn our brand strategy into concrete growth guidelines, enabling clear decision-making.
- New Brand Narrative
- We will give the brand a differential positioning and imagery, generating connection, choice and recall.
- Product Development
- We will develop a new product line resulting from the collaboration between the two brands.
- New Identity and Visual Style
- We will project a powerful, attractive brand image in tune with today’s landscape.
- External Communication
- We will develop a creative concept as the foundation for a communication campaign aligned with the media plan.
Common challenges
- New business launch
- New market opportunity
- Sales growth
- Emergence of new consumer typologies
- Differentiation opportunity
- Will to diversify
Other Programs
More Case Studies
Selected projects, thoughtfully built.
