Skip to main content
Back

2 min read

La VallaSee all

2 min read

Guillermo Flores

A work inspired by Sort sol and Plotinus: thousands of birds darkening the sunset merge with the idea of the One. The ephemeral reveals the eternal.

Guillermo's work is pure energy. Looking at many of his pieces, it's easy to feel a sudden boost. It's an immediate and powerful emotion that has to do with the full display of his exotic and floral nature, often represented with a symmetry that seems to explode in your face. But besides being powerful, Guillermo's work is also very magical. It's full of symbolism that seems like hidden secrets. Both things, the strength and the symbolism, are also in this piece. How good it's going to feel to have his piece of paradise.

About the work

"

This piece is born from the Sort sol phenomenon, where thousands of birds create a dance in the sky that darkens the sunset, and from the thought of Plotinus, who saw in each star the reflection of all others. In his work, both meet: the multiple turned into one, the ephemeral revealing the eternal.

"

About Guillermo Flores

Guillermo Flores Pacheco is a Mexican art director and designer specializing in advertising illustration, retouching, post-production, and digital collage. He has collaborated with international companies on various projects, working as a creative and art director in the development of illustrations, brand identity, planning, and strategy.

They have created unique images for advertising campaigns and have collaborated in the editorial world. Their work has been commissioned by brands such as Adobe, Apple, Burning Man, Cirque du Soleil, Citi Private Bank, JW Marriott, Marc Jacobs, Nike, Patrón Tequila, Sephora, Televisa Univision, Universal Music, Wired Magazine, and Xfinity, among others. Their work has been exhibited in Poland, London, Japan, Australia, the United States, Argentina, Colombia, and Mexico. It has also been recognized and published in awards and specialized media such as SPD, 3×3 Magazine, CQ Journal, CASE Circle of Excellence Awards, American Illustration, and Lürzer’s Archive, among others.

Adobe commissioned them to create the artistic illustration for the Photoshop 2025 splash screen.

Written by

Equipo Summa

Summa Team

Summa’s multidisciplinary strategy, creativity, and design team, specialising in building and transforming relevant, distinctive brands designed to make an impact on business and society.

Keep reading

See all